MKT 6310 Consumer Behavior Science and Practice See course syllabi for exact line up of skills as not all covered in each instance Mentioned by at least 10 major companies with this job title posting Source: Source: Top Skills Taught in MS Marketing Courses Skill These charts from and provide examples for this specialty and average salaries in the career area. Database (SQL) or web development experience not required, but a plus.ad servers, DSPs, DMPs, DS3, site data layers, tag management systems, etc.) Experience using web analytics tools and exposure to associated Marketing and Advertising technologies (e.g.Experience managing large multi-channel marketing budgets and maximizing return on ad spend.Deep understanding of the mechanics behind successful digital campaigns and the technical infrastructure required to extract the most value from each channel.5 years of progressive business experience at companies with a significant e-commerce presence.Toolset currently includes Adobe Analytics, Google Analytics 360, MarketShare, Facebook Analytics, CRM data, in addition to channel specific analytics/tracking tools.
is a good job search site because at a glance it shows average salaries, years of experience for many mid-level positions, quantity of available jobs, as well as locations. Marketing Career Focus: Digital MarketingĮach of these Marketing Career Focus posts will cover a specific track or specialty track within the MS in Marketing degree program.